Andrea Duilio, CEO of Sky Italia, said: “With this agreement Sky further enriches the number of apps accessible through Sky Q, which confirms itself as the reference point for those who want to find, in one place, all Sky content and that of the main streaming apps. I am very pleased with this collaboration with a partner of excellence like Rai. Rai’s rich catalogue of on-demand and streaming content will thus be easily accessible to our Sky Q subscribers, and this also reinforces our strategy of aggregating the best content”.
Sky subscribers, therefore, through SkyQ will be able to access RaiPlay directly from the App section. They will also be able to access a selection of the content available on Raiplay directly from the Sky Q home page.
Carlo Fuortes, Chief Executive Officer of Rai Spa, added: “Through the agreement with Sky Italia, the public service company will be able to show its programmes to an even larger number of users and make the multimedia offer of Italian television richer. This agreement reaffirms Rai’s full commitment to implementing the Service Contract, guaranteeing the universality of the public service through the accessibility of its offerings on the various television distribution platforms, in line with the evolution of the market and technological innovation”.