Great news for Amazon. During the Ifa of Berlin (September 6-11, 2019), the group of Jeff Bezos presented Fire Tv Stick, a device which allows converting televisions in smart tv, and includes not only Amazon content, but also from other producers.

It’s a new strategy for Amazon which through Fire Tv Stick will allow accessing from an only window to Prime Video content and Netflix too. The device will be sold from 30 euros, and for 4K version from 50 euros. The strategic deals wl not end here, in fact, Amazon could reach an agreement with Canal+ to include Prime Video in its set-top-box. In addition last July, Prime Video has been included in the tv sets of Vodafone España and Orange España.