About us


A project created and produced by ANICA (National Association of Cinematographic, Audiovisual and Digital Industries) and APA (Association of Audiovisual Producers), MIA is supported by the Ministry for Foreign Affairs and International Cooperation, ITA – Italian Trade & Investment Agency, MiC (Ministry of Culture), the Ministry of Economic Development, Lazio Region, MEDIA Programme of the European Union. MIA’s main partner is Unicredit, along with Fondazione Apulia Film Commission, Fondazione Cinema per Roma.


MIA is the first Italian market converging all the segments of the audiovisual industry (Film | Drama | Doc). With over 2000 professionals from 58 countries participating to each edition, MIA is a valuable platform for the top players of the national and international film industry such as producers and distributors of high-end content: a hub where theatrical deals and transnational TV series start, and a place where to establish and reinforce business relationships between global market leaders.


MIA format blends and balances networking, co-production, selling and scouting activities with mastermind events. At MIA, premium industry players can buy and sell content based on specific business strategies that have been developed on four main market assets: matchmaking, co-production e pitching forum, panel and talks, screenings.
MIA encourages the freshest ideas, fosters knowledge, trust and intuition.


International Producers, Commissioning Editors, Content Creators, On-screen and Off-screen Talents, Buyers & Heads of Acquisitions, Heads of Drama, Programming & Production Executives, International Distributors, Private & Public Funds, Financial Partners, Talent and Packaging Agents, PR & Publicity, International Sales Agents.


For its 7th edition, on October 11-15, 2022, MIA is back in Rome with a big government boost to compete on a global level.
MIA is the hub where the excellences of the audiovisual industry meet immersed in the vibrant Italian culture: exceptional content, consistent subsidies, stunning locations, excellent production companies, award-winning talents; Italy is today the perfect place where to cloud your business, in a fast-tracking media environment.
In addition, MIA is held in the most astonishing locations of the Eternal city, from the world known Ancient Romans to the Renaissance Buildings, for the most exclusive environment where to make business.