What is MIA?

MIA | Mercato Internazionale Audiovisivo is a premier market event held in Rome, Italy, celebrating its 11th edition in 2025, from October 6th to 10th.

A dynamic hub for business, discussion, and collaboration among leading international executives, MIA is the go-to destination for the global film and audiovisual ecosystem. Designed as a curated market, it offers both physical and digital spaces for key players and content in ANIMATION, DOC & FACTUAL, DRAMA, and FILM from around the world. MIA is a B2B event, dedicated exclusively to professionals in the audiovisual industry.

MIA offers a diverse range of specialized programs, including a dedicated Co-production Market & Pitching Forums, a selection of Works in Progress featured in our Content Showcases, Market Screenings, customized Networking Activities, and Professional Workshops. Additionally, it features an impressive lineup of Conferences that address the latest trends and most pressing topics within the industry.

MIA is committed to driving the creative industries forward with dynamic and timely initiatives that promote technological innovation and digitization, unlocking new economic growth opportunities for businesses. Its goal is to boost the sector’s global competitiveness, creating fresh business prospects and engaging an expanding network of players and partners worldwide.

MIA is a strategic international market event, established in 2015, organized by ANICA (National Association of Audiovisual, Cinematic, and Digital Industries) and APA (Association of Audiovisual Producers), who combine their expertise to create the largest audiovisual market in Italy. MIA attracts global players, collaborating to deliver a program of excellence and is made possible through the support of national and European institutions. It is funded by the Ministry of Foreign Affairs and International Cooperation – ITA Agency, supported by Creative Europe MEDIA, co-funded by the Ministry of Culture, the Ministry of Enterprises and Made in Italy, and the Lazio Region.