Success or Failure? That Is the Question. How Criteria and Rating Scales Can Be Different in the European Film Producers’ Perspective

The panel will delve into the criteria for achieving economic sustainability in film production, with a particular emphasis on the producers’ perspective. While highlighting the critical—but not sole—role of theatrical distribution, it will examine the various release channels for films and how these impact project selection and development. Participants will discuss the key factors that guide decisions to produce, co-produce, or abandon a project, along with the KPIs that determine a production’s success or failure. The panel will also explore how these economic considerations align with production cost dynamics in Europe, addressing the challenges of an evolving international market and the shifting landscape of the audiovisual industry.
 
This session is hosted by the Producers’ Union of ANICA, National Association of Film, Audiovisual and DigitalIndustries
 
Speakers:
Benedetto Habib | Founder, Indiana Production; President, Producers’ Union of ANICA (Italy)
Carlotta Calori | Co-Founder & Producer, Indigo Film (Italy)
Hans Everaert | Producer, Menuetto Film (Belgium)
Marie-Ange Luciani | General Manager, Les Films de Pierre (France)
Philipp Kreuzer | CEO, Maze Pictures (Germany)
 
Moderator:
Federica D’Urso | Media Analyst (Italy)