Alliances and Strategies for Program Licensing

Expanding the value of an audiovisual property with a solid Licensing plan requires a strong preparation and skills. A successful Licensing plan can make a property become a brand and generate revenue. This panel will focus on proven experiences and expert advice questioning If there is a recipe for successful contemporary Licensing strategies. It will explore if a Licensing strategy should work hand in hand with the production of a TV series or a feature film. And, last but not least, how can one choose the right property to create and expand its potential with Licensing on worldwide markets.
 
Speakers:
Francesco Manfio | General Manager & Producer, Gruppo Alcuni (Italy)
Gianluca Ferrara | Head of Italy & International Head of Toys, DeAPlaneta Kids & Family (Spain / Italy)
Nele De Wilde | CCO Audiovisual & Music – Executive Producer Peyo Company (Belgium)
Matteo Olivetti | VP, Licensing Sales & Strategy, Rainbow spa (Italy)
Simone Fenu | Senior Director Licensing Italy, Turkey, Greece and Malta, Paramount (Italy)
 
Moderator:
Cristina Angelucci | Publisher of Licensing Magazine and European Animation Journal, BM SRL (Italy)