RAI has started a collaboration with Engineering and ContentWise to improve the suggestion of content to users of RaiPlay through AI.
Engineering has been supporting companies in the field of digital modernisation for 40 years, and to date works with over 70 companies in 14 different countries, while ContentWise is committed to enhancing the competitiveness of industries through the use of artificial intelligence.
RaiPlay can now rely on an AI-based system that analyses users’ preferences in real time in order to suggest content in line with the products they normally enjoy.
The analysis also expands to the interaction that the user has with the suggestion itself, in order to improve its preference from time to time and make it possible to make the most of RaiPlay’s vast catalogue, which, in addition to 6200 audiovisual products of the most varied genres, can count on the enormous heritage contained in the Teche Rai.
For further information please refer to the websites of Engineering and ContentWise
Ph by Laky 1970 CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0/> via Wikimedia Commons, adapted in size
