Netflix is expanding into the fast-growing world of video podcasting through a new partnership with Spotify, marking a major step in the streamer’s strategy to diversify its content offerings. The agreement will see more than a dozen Spotify-produced shows, including The Bill Simmons Podcast and The Ringer Fantasy Football Show, debut on Netflix next year in the United States.
The collaboration involves removing these titles from YouTube, where they currently attract hundreds of thousands of views, and making them available exclusively to Netflix subscribers. It follows Netflix’s recent deals with creators such as Ms. Rachel and Mark Rober, who also built large audiences on YouTube before joining the platform.
The partnership reinforces Netflix’s intention to integrate content that originates outside traditional streaming, while offering Spotify a new distribution channel for its expanding video portfolio. Over the past year, Spotify has recorded a more than 50% increase in creators publishing video podcasts, reflecting a strong appetite for the format.
Around 16 shows will launch on Netflix, covering sports, culture, lifestyle, and true crime, among them The Zach Lowe Show, The Mismatch, The Ringer NFL Show, The Rewatchables, The Big Picture, The Recipe Club, Dissect, Conspiracy Theories, and Serial Killers.
Through this deal, both companies aim to enhance audience engagement, broaden global reach, and bridge the gap between podcasting and video entertainment, positioning Netflix as a new home for the most popular creator-led formats in digital media.
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