From the stage of MIA 2023 with Valerio Lundini and Edoardo Ferrario, guests of the panel Avrei Questa Idea by Giffoni Innovation Hub, they described the format Avrei Questa Idea as an innovative product capable of both “entertaining, amusing, telling stories, and stimulating the spectators’ imagination”, and of taking young people under 30 to the stages of important Italian theatres, cinemas and festivals, all over the peninsula, to present their ideas for films or TV series to an audience of experts in the film sector, producers and production companies.
Itinerant events, therefore, which for the second season, already in preparation, will be led by the team of The Jackal, with Ciro Priello, Aurora Leone, Fabio Balsamo and Gianluca Fru Colucci, also co-producers with Giffoni Innovation Hub, the creative hub linked to the innovation of languages that creates original formats, films, TV series and branded entertainment operations.
In this 54th edition of the Giffoni I would have this idea is enriched with a special activation “Avrei Questa Idea – Writing Bootcamp”: ten young screenwriters will receive creative briefs from important production companies, to which they will present their ideas, accompanied by trailers made by experts in generative AI.
From the LinkedIn profile of Luigi Sales, Head of Content and Production of Giffoni Innovation Hub, we read: “After the first edition of Avrei questa idea, the writing bootcamp project involving 10 young screenwriters and the main production companies of the Italian film scene arrives at the Festival. With us will be Movimenti Production, Mad Entertainment S.p.A., Eagle Original Content, Elsinore Film, WILDSIDE SRL, DUDE, Fabula Pictures, Minerva Pictures, Rai – Radiotelevisione Italiana. Also in the Dream team section, the students will collect project briefs from companies such as Bridgestone EMEA, Enel Group, Terna SpA and ENAV”.
