Film Consumption in Italy: Audiences Between Cinema and Other Screens

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The study, conducted by ERGO Research for ANICA, describes the phenomenon of film consumption on paid services during an experimental observation period, analyzing the most market-relevant aspects with a focus on Italian productions and, more broadly, on the value generated by different distribution models in connecting films with their audiences.

Following this, ANICA will host a discussion among representatives from production, distribution, and audiovisual media services featuring films in their catalogues and schedules. The goal is to examine the key findings of the research and discuss, from various perspectives, the dynamics shaping the journey of works from the cinema screen to subsequent viewing platforms.

Institutional Remarks:
Lucia Borgonzoni | Sottosegretario di Stato Ministero della Cultura

Presenting:
Michele Casula | Co-founder and Partner, Ergo Research
Alessandro Usai | Presidente, ANICA

Speakers:
Margherita Amedei | Cinema and Series Director, Sky Italia
Tinny Andreatta | Vicepresidente per i contenuti Italiani, Netflix
Paolo Del Brocco | Amministratore Delegato, Rai Cinema
Livia Ferraro | Head of IT Digital Public Policy, Amazon
Federica Lucisano | Amministratore Delegato, Lucisano Media Group
Francesco Magini | Vice President, Disney+ DTC Italia & Turchia The Walt Disney Company
Paolo Orlando | Direttore della Distribuzione, Medusa Film


Moderator:
Alessandro Usai | Presidente, ANICA