The Brand Experience: Building IPs Beyond The Screen

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In “The Brand Experience” we explore how animation IP can successfully expand beyond audiovisual production into licensing, publishing, consumer products, gaming and location based entertainment. The session focuses on strategies that transform creative properties into long-term international brands by integrating commercial thinking from the earliest stages of development.

Speakers:

Niccolò Barsotti | Licensing Manager, Pon Pon Edizioni
Lorena Booth | Senior Manager Sales & Acquisition, Studio 100
Massimiliano Freddi | CEO, Wonderwood
Francesco Manfio | General Manager, Gruppo Alcuni
Mikael Shields | Chief Production & Editorial Officer, Acamar Films
Francesco Raiano | Founder, Booster Milano
Paula Taborda dos Guaranys | Creative Executive Director, Ginga Stories - Advisor, Pipeline Studios

Moderator: Roberta Nebbia