YOUTUBE: THE NEW GLOBAL DISTRIBUTION WINDOW FOR FILM & TV SERIES

The media ecosystem is constantly evolving, and with it, the strategies for distributing audiovisual content. The growth and relevance of YouTube in the space of Connected TV and media consumption of today's viers, re-position this platform as a strategic partner for producers and distributors, offering a global distribution window capable of reaching billions of people.
Together with Minerva Pictures, a successful Italian case study, we will explore how the platform can be leveraged for the distribution of films and TV series, analyzing monetization models, audience engagement strategies, present and future opportunities. We will discuss how YouTube is not just a platform for user-generated content, but a true marketplace for high-quality cinematic products, capable of offering a second life to catalogs and launching new products on a global scale.

Speakers:
Andrea David Rizzi | Head of Media & Sorts Partnership Italy & Portugal, YouTube (Italy)
Luca Forlin | Director, YT Business Go-To-Market EMEA, YouTube (Italy)
Gianluca Curti | Amministratore Delegato, Minerva Pictures (Italy)