The Audiovisual Audience: Attendance, Profiles, and Frequency in Theaters

Italy has cutting edge tools for describing the film market, with the real-time collection and processing of data on attendance and box office (through Cinetel), as well as audience profiling of major films and within specific time frames (through CinExpert). To complement this framework, there is room for more scenario-based research, tasked with gathering additional information and broadening the overall perspective. This is the case of “Sala e salotto”, launched for the first time by ANICA in 2010 and now at its sixteenth edition, as a spin-off of the multi-client research project DigitalTRENDS (curated by Ergo Research).
The meeting organized within MIA will focus primarily on additional information concerning moviegoers, starting from the measurement of audience pools (at least once in theaters on an annual or semi-annual basis), with a focus on the average ticketing rate across different audience segments. And if the goal of the entire sector is to “engage more spectators” and “increase the frequency with which they go to the cinema,” the reflection on promotional tools that can support this process can benefit from audience reactions to both old and new approaches.
It is once again through listening to the audience that a deeper analysis of Italian cinema emerges—between perceived trends and audience expectations. In the background, the impact of the “living room,” around which an increasing number of entertainment options continue to gravitate.

Speaker: Alessandro Usai, Presidente ANICA

Presentation of the results of the study "Sala e Salotto": Michele Casula, Partner ERGO Research

Following, Round Table Discussion.

Speakers:
Sonia Dichter, Responsabile Area Marketing Cinema 01 DISTRIBUTION
Federica Lucisano, Amministratore Delegato LUCISANO MEDIA GROUP
Davide Novelli, Amministratore Delegato CINETEL, Senior VP Distribution PIPER FILM
Tomaso Quilleri, Presidente ANEC lombarda, Responsabile Programmazione e Marketing circuito REGNO DEL CINEMA

Moderator:
Valentina Torlaschi, giorna