Immersive Futures: XR, Distribution, and the Audiovisual Industry

This session will gather leading voices to examine one of the most crucial—yet still underdefined—areas of the immersive landscape: production, distribution and markets for XR content. The discussion will explore how producers and creators, particularly those coming from the traditional film and TV ecosystem, can navigate the XR world.

Speakers:
Maria Grazia Mattei | Founder & President, MEET Digital Culture Center (Italy)
Sönke Kirchhof | CEO, INVR.SPACE GmbH(Germany)
Stéphane Millière | President, Gedeon (France)
Björn Jensen | Creative Director & Founder, Ginger Foot – Representative, German Documentaries (Germany)
Carlo Rodomonti | Responsabile marketing strategico e digital, Rai Cinema (Italy)

Moderator:
Agnese Pietrobon | Writer & XR Consultant, XRMust (Italy)