Disney bought Marvel for $4 billion in 2009. The company has made over $18 billion at the global box office since.

Marvel’s Iron Man arrived in theaters in 2008. In its opening weekend, the film earned almost $100 million at the USA box office, before going on to collect just under $600 million worldwide. A year later, Disney made its move: CEO Bob Iger closed a deal to purchase the comic book company for around $4 billion. “This is perfect from a strategic perspective,” Iger said at the time. “This treasure trove of over 5,000 characters offers Disney the ability to do what we do best.” Since releasing its first Disney-Marvel movie in 2012, The Avengers, the company has earned more than $18.2 billion at the global box office.

At San Diego Comic-Con on Saturday, July 20th, 2019, Marvel announced its upcoming slate of films and TV shows that expand on the 23 movies already in the Marvel Cinematic Universe, 16 of which produced by Disney. Marvel President Kevin Feige unveiled the 10 films and TV projects which will be released in the next two years, some theatrically and the rest on Disney’s upcoming streaming service Disney+. Films include Black Widow, Eternals, Shang-Chi and the Legend of the Ten Rings, Doctor Strange in the Multiverse of Madness and Thor: Love and Thunder, which introduces for the first time female Thor. The Disney+ productions are The Falcon and the Winter Soldier, WandaVision, Loki, Hawkeye, and an animated series called What If?.