Amazon and Netflix signed a major advertising agreement to bring inventory from Netflix’s ad-supported tier onto Amazon’s demand-side platform (DSP) starting in the fourth quarter of 2025.
The integration will launch across eleven international markets, including the United States, United Kingdom, France, Germany, Italy, Spain, Mexico, Canada, Japan, Brazil, and Australia, giving marketers and media buyers the ability to purchase Netflix ad slots programmatically through Amazon’s DSP.
Given that Amazon already runs its own ad-supported streaming service, Prime Video, by adding Netflix to its portfolio, Amazon strengthens its position as the only DSP providing programmatic access to advertising across all major U.S. streaming platforms.
For Netflix, the partnership represents a significant step in scaling its advertising business, which launched in 2022 and is increasingly central to its growth strategy. For Amazon, it marks a decisive move to consolidate its role in the global ad tech ecosystem, extending its reach to the core of digital media buying.
Photo credits: Pixabay
