Immersive Futures: XR, Distribution, and the Audiovisual Industry



MIA / Talks

09 October 2025 - 15:00

Palazzo Barberini - Panel Pavillion
Runtime: 60 min.



This session brings together leading voices to examine one of the most crucial—yet still underdefined—areas of the immersive landscape: distribution and markets for XR content. We’ll explore how producers and creators—especially those coming from traditional film—are navigating a field where dedicated distribution is still rare, world-sales infrastructure remains nascent, and box-office models largely hinge on LBE venues, while transparency and revenue-sharing practices continue to evolve.

Speakers:
Sönke Kirchhof | CEO, INVR.SPACE GmbH(Germany)
Stéphane Millière | President, Gedeon (France)
Björn Jensen | Creative Director & Founder, Ginger Foot – Representative, German Documentaries (Germany)
Carlo Rodomonti | Head of marketing & Innovationl, Rai Cinema (Italy)

Moderator:
Agnese Pietrobon | Writer & XR Consultant, XRMust (Italy)