The Nordic Blueprint

For the first time on the MIA stage, four Heads of Drama from the leading broadcasters in Northern Europe — NRK, YLE, SVT and DR — will come together to share their editorial vision, the challenges they face, and the strategies that have made the Nordic model of television globally renowned. The panel will also highlight striking data: in the first quarter of 2025 alone, the four Nordic broadcasters recorded an impressive +24%, while worldwide commissioning fell by -15%.

Speakers:
Marianne Furevold-Boland, Head of Drama, NRK (Norway)
Jarmo Lampela, Head of Drama, YLE (Finland)
Johanna Gårdare, Head of Drama, SVT (Sweden)
Henriette Marienlund, Head of Drama, DR (Denmark)

Moderator:
Josefine Tengblad, Producer & Co-Founder of Nordic Drama Queens (Sweden)