Warner Bros. Discovery has seen a strong surge in the stock market thanks to the growth of subscribers to its streaming service, Max. In the fourth quarter, the platform gained 6.4 million new users, bringing the total to 97 million, with the ambitious goal of reaching 150 million by 2026.
Expansion in Latin America and Europe also contributed to a significant increase in streaming division ad revenues, which rose by 26% to $235 million. This sector turned a $55 million loss into an operating profit of $409 million, far exceeding market expectations.
Despite a 5% decline in traditional TV revenue, down to $4.77 billion, and a 7% drop in advertising, Warner Bros. Discovery remains committed to digital growth. The company is navigating industry changes with a rapidly expanding streaming business and a forward-looking strategy.
Photo Credits: Pixabay
