FROM IDEA TO SCREEN: THE ROLE OF THE ORIGINAL PRODUCER

What does a producer really do? Too often, the many professional figures grouped under the term “producer” remain indistinguishable: original producers, executive producers, delegated producers, financial producers… each plays a different role, some following the production process without necessarily engaging in the creative journey. At the core, the original producer is the one who brings a work to life — discovering talent, identifying stories, and building a project piece by piece. As vital to the genesis of a film or series as its authors, their role remains central to understanding how stories truly reach the screen. This panel reflects on these distinctions and on how original producers shape the entire audiovisual ecosystem, shedding light on a profession that is as complex as it is essential.

Introduction:
Marina Marzotto | Producer, President of DEDALUS – Alliance of Original Italian Producers (Italy)

Speakers:
Riccardo Tozzi | Producer, Vice President of DEDALUS – Alliance of Original Italian Producers (Italy)
Julie-Jeanne Régnault | Managing Director, European Producers Club (France/Belgium)
Fernando Bovaira | Producer (Spain)