Carlotta Rossi Spencer serves as Head of Branded Content Business Development for Banijay. Working across the group’s 22-territory footprint, she is charged with overseeing the delivery and fulfillment of new partnerships and deals in this space to drive maximum value for the business worldwide.
Previously she served as Head of Format Acquisitions for the company and was responsible for acquiring Unscripted formats with cross-country appeal for the group’s 120+ production entities. Leading the process from industry analysis to negotiation and completion, she established strong relationships worldwide, making Banijay a top destination and go-to for content developers, distributors and brand managers alike. As part of the role, she also assisted the in-footprint production labels with the local roll-out of all formats acquired, as well as Temptation Island.
She has also held several roles in research and development, having begun her career in journalism and communications.