Italy will participate in the next edition of the European Film Market, as Country in Focus. The agreement was signed in Berlin, in the presence of minister Dario Franceschini, minister Monika Grütters, Executive Director of Berlinale Mariette Rissenbeek, and the Head of International Relations of Anica and coordinator of the Audiovisual Desks, Roberto Stabile.
The agreement enacts a promotion of Italy in all sections of the European Film Market, assuring a greater visibility of the Italian audiovisual system and an increase in opportunities towards future collaborations with all the professionals taking part in the market, especially with Germany. Both ministers have in fact expressed their intention of future collaborations during the visit at the Italian Pavillon, set up by Istituto Luce Cinecittà and Anica, with the contribution of DG Cinema and ICE-Agenzia.
According to the protocol, there will also be a focus on the Italian audiovisual system, the incentives to power international collaborations and the promotion of co-produced projects.
Minister Franceschini has expressed his satisfaction, stating that “Thanks to the agreement between Berlinale, ICE and Mibact, the EFM 2021 will focus on italian cinematography, supporting its international promotion and facilitating the access in foreign markets. This is another acknowledgement of the quality and vitality of Italian cinema, which is capable of universal story telling with elegance and originality”.
The 70th edition of the Berlinale has seen an Italian triumph, an excellent result of the Italian presence both at the Festival, with 9 films selected and 3 competing, and at the market, with a great flow of operators, sellers and Film Commissions at the Italian Pavillon. Ten companies of young producers were present at the Co-Production Forum, thanks to the partnership of EFM and Anica, collaborating with CNA Cinema and Audiovisual.
Roberto Stabile has stated that “it was an honour to sign the agreement in the presence of the two ministers”, and has added that “the deal is not a destination, rather the starting point of a long-term path, thanks to the precious support of ICE-Agenzia and the diplomatic representation led by Ambassador Mattiolo“.